120M Views in TWO DAYS - How we made our new viral AI ad for David Beckham's company, IM8

Red is good. Green is bad.

Author

PJ Ace
August 27, 2025

Okay this video went WILD. I cannot believe that this one hit 120M views on IM8’s Instagram in just two days.

Shoutout to this random girl in the middle, lol.

I actually had no idea they released this until I was scrolling on IG yesterday and the post came up on my feed with 35M views.

Check out the video below to watch the ad:

Before we dive in, I wanted to show two new resources that can help you 100x your AI videos.

The first is this 30min podcast where I give away all my top viral tips:

I was gonna launch my own course, but after watching Rourke’s course, this is far, far better than I could have made. So check out the course here! It’s only $99 and if you click the link below, he basically buys me a coffee (or a Labubu) for everyone who signs up, so please enable my addictions.

GenHQ - Creative AI Education

Welcome to GenHQ - your hub for creative AI tools, workflows, and community. Learn, create, and grow alongside forward-thinking makers.

www.skool.com/genhq/about?ref=f452c019e6dc46dfb8af665fd33da178

Okay, let’s get to the meat of (this month’s?) newsletter. I HATE newsletters, and so if you can pardon the infrequent schedule, I really only drop these when I have something unique to share.

IM8 came to us with a wild idea. They wanted their version of Neo’s “Choice” scene in the Matrix, but centered on their brand ambassador, Aryna.

WARNING: If an alien dust man materializes and offers you a CPG product, you should probably not consume it.

Our writer Nate Dern crafted a fantastic script, and our director Theo Dudley created a comprehensive treatment to bring it to life.

Theo also directed the second Kalshi video, “Defy the Odds” and he’s a far better director than I am.

Actually, almost everyone at our agency is better than me, but I know how to turn narcissism into a brand, so I get far more attention than I should!

We’ve come a long way from PJ in his underwear two months ago to a spiffy agency with real professionals and an HR team that makes me wear clothes to work now!

I have existed this way since I was a teen playing World of Warcraft, and now as an adult playing with Veo 3. We will be selling Genre.ai branded underwear soon and you too will experience the flow state it provides.

We then created a Figma board so we could collaborate with our Digital DPs, Bygen and Josh Teplitz.

Theo created a shotlist, references for each scene and then Bygen and Josh uploaded those images as style references in Midjourney/Gemini and then worked with Gemini to create prompts for each shot.

Prompt:

An extreme close-up of a woman resembling Aryna Sabalenka, framed tightly from mid-forehead to just above the upper lip. Her eyes are cast slightly downward with a calm, contemplative intensity. The lighting is stark and cold but we don't see it's source--icy blue and softly diffused. Cool tones brush across her skin, revealing every pore and lash with subtle clarity. She looks straight at the camera. Her features are strong yet serene, the reflections in her irises hinting at a cold, metallic space beyond. The frame feels atmospheric, cinematic, and intimate--like a pivotal moment in a high-budget sci-fi film.

We made this in Midjourney Omnireference but you probably can get even closer with Google’s Nano Banana

Aryna wasn’t able to film in person, so we primarily used Ideogram to create her digital twin. We uploaded a shot of her and then prompted her to drink IM8.

Celebrities hate going to shoots so this will be the norm soon.

We also cloned her voice using Elevenlabs at the end using to get her to say the final line, “The best choose the best”.

Theo selected the final shots and then began animating them with our animation expert, Olga.

We used a mix of Veo 3 and Kling for most of the shots. Because there were no speaking lines on camera, it was much easier to avoid the telltale “AI look”.

I always say that your video lives or dies in the opening shot.

This was the only time we have ever used a JSON prompt.

We took the famous Ikea prompt and then tweaked it with Gemini to reformat it to a shape similar to the IM8 logo and then a transition into a shot of the circulatory system.

I can’t find the prompt but you can see the ikea one here:

prompt_name: "IKEA Empty Room Assembly" base_style: "cinematic, photorealistic, 4K" aspect_ratio: "16:9" room_description: "An empty, large, sunlit Scandinavian room with white walls and light wood floors." camera_setup: "A single, fixed, wide-angle shot. The camera does not move for the entire 8-second duration." key_elements: - "A sealed IKEA box with logo visible" assembled_elements: - "bed with white duvet" - "yellow IKEA throw blanket" - "bedside tables" - "lamps" - "wardrobe" - "shelves" - "mirror" - "art" - "rug" - "curtains" - "potted plants" negative_prompts: ["no people", "no text overlays", "no distracting music"] timeline: - sequence: 1 timestamp: "00:00-00:01" action: "In the center of the otherwise empty room, a sealed IKEA box sits on the floor and begins to tremble gently." audio: "Low, subtle rumbling sound. The echo of a large, empty room." - sequence: 2 timestamp: "00:01-00:02" action: "The box seams burst open with a puff of cardboard dust." audio: "A sharp 'POP' sound, followed by tearing cardboard." - sequence: 3 timestamp: "00:02-00:06" action: "Hyper-lapse: From the fixed wide perspective, furniture pieces fly out of the box and assemble themselves, creating all the items from the 'assembled_elements' list." audio: "A cascade of satisfying, fast-paced ASMR sounds: whirring, clicking, wood snapping into place." - sequence: 4 timestamp: "00:06-00:08" action: "The final piece—the yellow throw blanket—gracefully lands on the newly formed bed. The room is now perfectly furnished and serene. All motion ceases." audio: "All chaotic sounds stop. A single, soft 'fwoomp' as the blanket lands. The sound of a furnished, quiet room."

Edit and Times Square details:

And a day later, it has 120M views on the IG post!

I’m actually still not sure how this was possible. The CEO, Danny said they only spent $10K boosting the post.

He thinks the virality was due to their MASSIVE influencer community (they have HUNDREDS of brand partners) and between David Beckham, Aryna and them, they likely shared it as a story to tens of millions of people.

This is pretty crazy and I’m still in a little bit of disbelief but hopefully it will be the first of many 100M+ view videos to come!

Huge shoutout to the entire team at my agency www.genre.ai for the work they did on this spot. Special thanks to IM8 for working with us.

The best choose the best!

And this is the best community 🙂 thanks for letting me shitpost a bit in an age of ultra-serious AI influencers.


Feel free to follow on various platforms and I’ll see you in the next newsletter (6 days or 6 months from now…)